Digital Advertising
It doesn't matter how great your product or service is if no one knows that you exist.
So, how do you gain online visibility?
This question may have led you to another question, "Should I create a website?", to which we would assert that the question isn't whether you should have a website — you definitely should. Rather, the question is "What can you do to make your website stand out in a sea of millions?"
We're glad we asked on your behalf.
You start by leveraging advertising techniques that are designed for the digital landscape.
In the past, businesses relied on physical advertisement such as billboards, phone books, and banners draped across chain-linked fences at the local softball field.
In the digital world, Pay-Per-Click ads, SEO, affiliate links, social media, etc. serve as road maps that lead potential customers to your website.
Translation: You are no longer invisible.
What are the main types of digital advertising?
Most digital advertising falls within the categories below.
If you would like to learn more about each of the categories, then simply scroll down further.
Affiliate
Marketing
Blog
Posts
Directory
Listings
E-Mail Marketing
Click Ads
SEO
Social Media
Websites
Learn more about what digital
advertising can do for you!
Take this opportunity to schedule a free 30-minute consultation!
Let them do the talking!
Whether it's a social media influencer, blogger, or that stay-at-home dad who has a large YouTube following, having others vouch for you is not only a great form of advertising.
Additionally, the act of linking from their web pages to yours can increase your authority (your rating) with the search engines.
Make sure that you are on all of the lists!
Information
Learn more about what digital
advertising can do for you!
Take this opportunity to schedule a free 30-minute consultation!
Take advantage of those pesky pop-ups!
You see them at the top, the bottom, along the sides, and even in between the text of your favorite blog.
Their presence can be distracting. You just want to focus on the article.
They've annoyed you; they've enticed you; they've ... accomplished part of their job by getting your attention — the other part is to have you click on them.
Despite how you feel about Pay-Per-Click ads, they do work.
SEO, SEO, SEO!
Ladies and gentlemen, if you look to the left, you will spot the elusive web crawler!
Search Engine Optimization (SEO) is as its name implies, it's an advertising strategy that optimizes content so that the search engines (e.g., Bing, Google, etc.) rank your web pages more favorably.
The higher you are on a Search Engine Results Page (SERP), the more likely someone is to click on your website.
Think about it: How often do you scroll to the bottom of a SERP and click through to the second page, let alone the third, fourth, etc.?
Probably not often.
It's time to make new friends!
Despite the droves of people who say that social media is disconnecting people, the reality is that it has had a profound effect on how information is shared.
Mastering social media is a fantastic advertising strategy if you're looking to expand, and maintain a connection with, your customer/reader/viewer base.
Start the process of getting noticed!
Schedule a free 30-minute consultation to learn more about what you've read!
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