So, how do you gain visibility?

The answer is effective advertising.

While there are myriad ways to engage in advertising, all of them typically fall into two categories: digital and physical-world advertising.

In the past, businesses relied solely on physical advertisements such as billboards, p, and banners draped across chain-linked fences at the local softball field.

In the digital world, Pay-Per-Click ads, SEO, affiliate links, social media, etc. serve as road maps that lead potential customers to your website.

Translation: You are no longer invisible.