There are many reasons why a potential reader may be interested in a book: great advertising, word of mouth, and its location in a bookstore are just a few.

But what entices someone who has never heard about you or your book to pick it up or, when online, click on it?

The answer is often the cover.

At Birch & Ink, our writers and graphic designers love collaborating and seeing their fusions produce covers that beckon hands to make contact.