Branding
It isn't just about standing out from the crowd; it's about being remembered.
We would take that statement a bit further!
It is about being remembered and trusted.
So, how do you do that?
While the psychology of branding is quite nuanced, below, are the main elements that contribute to achieving such a goal.
The
Logo
You must have a logo that is bold and easy to process.
It does not matter how many times or places a logo is seen, if it looks like myriads of other logos, or if it's one that is overly embellished to the point that it becomes a blur, then it leads to vague familiarity.
Vaguely familiar does not translate to trust.
The
Theme
Branding isn't just a logo; it's a theme.
While the logo is a major component — arguably the most important one —, there are many other pieces that fit together to form a cohesive brand, such as the color scheme, typography, tone (e.g., serious, humorous, etc.), and other design elements.
The
Association Game
Think about the number of times you have seen a logo on the uniform of an athlete or along the edges of a football field.
The sponsor will do this for two reasons: It understands that repetition often leads to a logo leaving an indelible impression in the minds of spectators, and seeing its logo on your favorite athlete will result in fans associating the brand with their hero. Both of which achieve the goal — being remembered and trusted.
Are you ready to be remembered?
Schedule a free 30-minute consultation to learn more about the process.